By Graham Thomas
Former Wales captain Lloyd White believes the revamped rugby league structure in Wales can tempt plenty of new players from rugby union.
The newly-titled JES Group Rugby League Conference kicks off across Wales this weekend in a major step forward for the 13-man code.
With a new sponsor and a fresh trophy, the eight-club tournament will also feature a new location for the Grand Final – The Gnoll in Neath, a club recently rejected by the Welsh Rugby Union as a member of their own new tier, Super Rygbi Cymru.
That would appear a shrewd decision by Wales Rugby League, an organisation who have had various attempts, over the years, at threatening the dominance of the 15-a-side game.
We're delighted to welcome JES Group as principal partner of the South Wales men’s league.
As part of the partnership, the competition will be known as the JES Group Rugby League Conference, with eight clubs competing for a brand new steel trophy.
Mwy: https://t.co/USUQ8xKt1d pic.twitter.com/fUTL45ldg8
— Wales Rugby League (@WalesRugbyL) May 30, 2024
Few are as well positioned as White to judge whether this latest bid for elbow room might succeed.
The 35-year-old played rugby union for Cardiff Youth – alongside the likes of Sam Warburton – until this nephew of former Great Britain star Phil Ford steered himself towards rugby league.
White enjoyed a hugely successful career that included a six-year spell with Widnes, but has now turned to coaching and will be helping mastermind the efforts of South Wales Jets alongside another former Wales international, Ben Flower.
“This is a good time to be revamping rugby league in Wales and I think we can attract a lot of new followers and new players,” says White, whose Jets team are based at Penallta RFC, near Caerphilly.
❤️ Best of luck to former Warrior Ben Flower who announced his retirement from Rugby League yesterday.
In nine seasons with Wigan, Flower played 184 games and won seven major trophies. Congratulations on a brilliant career, Benny! #WWRL pic.twitter.com/CwLbi5PiQT
— Wigan Warriors ⚪️ (@WiganWarriorsRL) September 19, 2021
“That means it’s very suited to rugby union players who can transfer over to league for a short summer season and I’d be very surprised if we didn’t attract a large number.
“At the Jets, we have already got a number of union players on board from clubs like Penallta, Nelson, and the Cardiff area.
“It’s a long time until the winter rugby union season, so this is a chance to stay fresh, learn new skills, and keep your fitness.
“I don’t want to comment too much about what is going on rugby union in Wales at present, but there’s no doubt this tournament at this particular time, represents an opportunity for us and we need to try and take it.”
Look at that 😍
A new trophy to mark a new era for the community game in South Wales, directly from the yard of our new principal partners.
Who will get their hands on it at The Gnoll this August?
JES Group Ltd X Wales Rugby League 📷 pic.twitter.com/xBdNgC33a1
— Wales Rugby League (@WalesRugbyL) May 30, 2024
The Jets will go into the new season on Saturday as the defending champions, but they start that defence at home to Bridgend Blue Bulls, the most successful club in the 20-year-history of the league.
Elsewhere on the opening weekend, Swansea Rams host Cynon Valley Cavaliers and South Wales Saints entertain Rhondda Outlaws.
The other two clubs – the Torfaen Tigers and Aberavon Fighting Irish – start their campaigns a week later.
The Bridgend Blue Bulls are second favourites at 11/4.
Then, come Aberavon Fighting Irish at 5/1, the Rhondda Outlaws (8/1), Cynon Valley Cavaliers (12/1), Swansea Rams (16/1) and outsiders South Wales Saints at 25/1.
“The improvement in the Jets players in the last few weeks has been massive and we’re really looking forward to the start of the season,” adds White.
“I have to admit I don’t know a great deal about the strength of the other clubs, but we know it’s going to be a competitive league.”
Great early steps with @WalesRugbyL everything starts at the community level. Big thanks to our new partner JES Group, for helping us to make it happen. 👏🏽👏🏽
Check out the handmade trophy, from the steel works, to JES yard, into our trophy. 🔥 https://t.co/hmdP7D1RWB
— Richard Hibbard (@richardhibbard2) May 30, 2024
As well as providing an alternative to rugby union, White is hopeful the refreshed league can stimulate interest in the sport more broadly in Wales and particularly provide a pathway for future internationals.
Traditionally, the Wales team have mostly relied on players with Welsh ties from Super League or Championship clubs, but a domestic route could provide a wider playing base.
“That is something we have spoken about – providing a route for players to eventually play for Wales,” adds White.
“That’s obviously not going to happen overnight, but in time if players are good enough to go through the levels then there is no reason why we couldn’t provide the Wales international players of the future.”
Plenty of media interest at the launch event for the JES Group Rugby League Conference 🏆
Mason Jones 📸 https://t.co/HKWrr1V5Xk pic.twitter.com/lZiUI9XlGo
— Wales Rugby League (@WalesRugbyL) May 30, 2024